Cinema, Paint and Coatings... 🎥 During the Christmas period, in the workplace and professional environment, we tend to prepare ourselves for a more relaxed atmosphere in view of the upcoming holidays. For this reason, I would like to propose a light digression, telling how paints and coatings are deeply present in our daily lives, even appearing in many cinematic scenes. The relationship between cinema and paints is deeper than it may seem and reveals much about our human, cultural, and everyday background. Paints are not just technical materials: in cinema they become visual language, symbol, memory, and transformation . Their presence, often silent and secondary, is sealed in numerous iconic scenes that show how the use of paint is part of our lives and of the way we tell stories. In everyday life, paints protect, decorate, identify, and communicate. In cinema they perform the same functions, amplified by the power of storytelling. Think of the saturated colors of auteur f...
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